When Rothko's 'Black on Maroon' was defaced late last year, Umanets used it as an opportunity to promote 'Yellowism'. Instead of talking about yellowism, it is the act that while it takes place - creates displacement in visual culture. While it seems self serving to the vandal it does cause some people to consider it as something more. It is very true that if we do not maintain the ideas that we create, they can stop evolving altogether. Yellowism seems to kick-start a new perspective.
