It started when I would see people tune out when an indie artist, an unknown who's trying to put themselves out there, hands them a disc, a tape or whatever kind of current media there is to put some ears on it.
There's also the classic image of an artist able to get that to a music producer and it's promptly thrown into the trash.
There's also the snobbery that would go on in record stores, a good example – and one that I use often – is Jack Black's character in High Fidelity (2000) when he pulls this shit:
Belle & Sebastian's track was just a few years old and Katrina & the Waves' song is already 15 and a recycled hit!
"Walking on Sunshine" is obnoxiously popular and while Belle & Sebastian might be an acquired taste, at this point; thanks to this movie, it garnered some attention.
Even he knew that:
An even more extreme example, just to beat the point to death is when Yesterday was released.
Really? Cause The Beatles still need to sell records.
The movie's premise, written around The Beatles' music. It's a failure in that there's no other way that this meta-infused idea would work any other way. People wouldn't buy it because they would rather buy this.
BREAK THE MOLD. MAKE THE MUSIC.
When people would turn on the radio (you should try it sometime), you're gonna hear a lot of the same stuff.
Some movie trailers even have mainstream music, sometimes redone or covered by new artists, for songs that have been around for decades. Filmmakers also seek out the rights for that stuff, but what about the indie artist? Also, shouldn't the Rolling Stones be in hospice care by now? Ugh!
We're living in a time where there's more opportunity for independent artists to be heard. Not only do we want to help make that happen, but we also invite you to become a part of this indieverse. Mainstream media have their culture, indie artists need theirs.
Reach out to me with details about your project, anything we need to know and help enrich this musical culture.
(incendiaryamcn@zoedune.com)